Target Right Audience using Facebook Ad Targeting
Early on, Facebook was criticized by advertising experts as a fun place to hang out, but a network with small commercial intention or potential for consumer research. This advertising approach had been changed early in 2013 when Facebook partnered with data brokers including Datalogix and Epsilon.
These data broker companies have access to millions of data transaction each year. Acxiom executives have stated that their database alone contains information about 500 million active consumers worldwide, with an average of 1,500 data points per person.
Suddenly, Facebook knew a whole lot more than whether you spent more time in Farmville or Candy Crush Saga. Getting married soon? Taking medication for hypertension? Love reading murder mysteries? Facebook probably knows.
This gave Social media advertisers like Facebook, Twitter , Linkedin the power to reach out beyond their own CRM databases and tap into insights from advertising campaign of all kinds and matched to individual user profiles to meet the business online marketing need. Facebook advertisers use this data to target audience segments by thousands of different purchasing behaviours.
Here’s one that we use: People who are interested for Business Marketing Services (which is relevant to our company, as we sell business software and services).
Purchasing behavior subcategories include Buyer Profiles, Clothing, Food & Drink, Health & Beauty and a lot more. Within each broad subcategory, you can drill down into types of behaviour; for example, choosing Buyer Profiles will then let you target newly married couple, Educationist, doctors, lawyers , online shoppers ,Foodies etc.
Facebook shows you how many user profiles you can target in each subcategory, based on their aggregated, multi-sourced offline transaction-based data (or in simpler terms, the number of Facebook users in that category they’ve matched to offline purchasing data).
The options in Facebook and linkedin are endless! To get in to their take help of our Facebook Ad Targeting product and connect with your Target audience at Social media sites like Facebook, Twitter.
We provide following services in this product.
- Facebook Advertisement Account Setup
- Facebook Target Ad Campaign management service
- Objective of campaign to promote the post among your Target and real time Audience
- You can select any of the following criteria.
- Facebook Ad Targeting to get Likes from Target Audience on FB page
- Facebook Ad Targeting to get Likes from Target Audience on FB post
- Facebook Ad Targeting before the website visitors(considering that your website have right audience >4000 users
- Facebook Ad Targeting before the Target audience to take action on special offers, events.
For any Questions do not hesitate to give us a missed call @ 91-9818432400 or email us – email@example.com