The only thing stand-up in the way of this change is marketers’ lack of knowledge of the process and reluctance to give up previous ways of purchasing ads in favor of the complex. Yet extremely effective instant, automatic bidding process used Programmatic Advertising. A little data can go a long way, so we thought an introduction to the concept of programmatic marketing would be useful for digital marketers. But What is Programmatic Advertising?
This article covers just a handful of the profits and potential chances of programmatic advertising. We at Indidigital also have a ‘Programmatic Advertising Glossary’ to aid readers in their understanding of different terminology and definitions. For a more in-depth look at what programmatic marketing is, the potential benefits, and how to get started with programmatic, see our new guide for all members.
Defining Programmatic Marketing
‘Programmatic advertising ‘ or Marketing is a general term, so it’s best to divide it based on whether it involves Real-time Bidding or not. Often it is only considered to be real-time transactions to bid This summary, also from the Global report is useful to show the differences.
How does its Programmatic Marketing work?
When anybody clicks on a web page that has marketing space that is configured for programmatic advertising, the publisher of the page puts up an ad impression for mart in an ad marketplace. The ad marketplace then runs an auction among advertisers interested in displaying an ad to that specific customer that just click on the page.
Because the advantages of Programmatic Marketing process are automated and the maximum price each advertiser is willing to bid for the impression has already been programmed. The auction can be completed within the milliseconds it takes for the page to load.
What are the advantages of Programmatic Marketing?
Programmatic advertising features opens up a series of opportunities, which would not be possible if ad placement was done manually, as it has been done in the past. It allows the advantages of Programmatic Marketing to procure digital media without having to pre-negotiate a price. So they pay only for the relevant impression that they actually receive.
But the chances are much better than just making ad ordering easier and more flexible. Because programmatic advertising features means bids are arranged for each individual accessing. The site people can be targeted to a far greater extent than before.