How To Increase Instagram Audience Engagement in 2024

Increase Instagram Audience Engagement

Do you want to increase Instagram audience engagement but don’t know how to go about it? Don’t worry, in the blog we will share all the components related to this question – “How to increase Instagram audience engagement”.

Engagement is essential for growing your Instagram community.

But how will you increase Instagram audience engagement in 2024?

We’re sharing some important tactics for increasing app engagement, including creating memes and hosting giveaways.

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What is Instagram Engagement?

Instagram engagement is a metric that indicates what percentage of your followers have interacted with your content. It typically considers the number of likes, comments, and saves a post receives in relation to its total reach. In some cases, it will also consider the number of impressions and shares a post receives.

How to Calculate Your Instagram Engagement Rate

To calculate your Instagram engagement rate, consider the total number of content interactions. This encompasses Likes, Comments, Shares, Story Replies, and Saves. Then use the formula below to calculate.

Engagement Rate = (Likes + Comments + Saves) / Reach x 100

How to Increase Instagram Audience Engagement in 2024

Here are some tried-and-true methods for increasing Instagram audience engagement in 2024.

1. Engage With Your Audience Through Instagram Stories Stickers

Instagram Stories stickers can be the first step toward establishing a loyal community that feels connected to your brand. Polls, questions, and quizzes are just a few of the quick and easy stickers that can be used on stories. The question sticker is one of the most engaging Instagram Stories stickers.

The feature enables you to engage in direct conversations with your followers, prompting them to ask you questions or opening the floor entirely.

2. Create and Share Relatable Memes

Simply put, memes are the way into every user’s heart. They’re funny, creative, and relatable, and in 2024, relatability will be key. Regardless of your niche or industry, the right meme will compel your audience to like, comment, and share your post.

3. Share Instagram Reels

In 2024, Instagram Reels remain a one-way ticket to success on Instagram. Why? Reels has its own tab on the home feed navigation bar, making them more visible to people who don’t follow you. And more eyes on your content equals more engagement.

4. Share Valuable Information in Carousel Posts

Carousel posts are an engagement goldmine.

Why? Instagram carousels allow you to share up to ten photos, videos, and text graphics with your audience in a single post. Carousel posts, which appear in users’ feeds multiple times, can double (or triple) the opportunity for likes, comments, and shares. Whether it’s educational content or a social cause, each slide is an opportunity to increase engagement.

5. Include Call-to-actions In Your Captions

Including a call-to-action (CTA) in your caption is a surefire way to increase Instagram engagement, especially if you pose a question.

You can ask for advice, recommendations, or what type of content your followers would like to see from you.

Another strategy for increasing engagement with CTAs is to encourage your followers to click the link in your Instagram bio.

Because you cannot include direct links in your Instagram feed post captions, a free link in bio tool is an excellent solution.


Follow these Instagram engagement tips to maximize the potential of your Instagram channel. So, regardless of how the network evolves, you can boost Instagram audience engagement and keep the likes, shares, and comments coming. However, a single spike in engagement is insufficient. To maintain high levels of engagement, ensure that you follow these tips on a consistent basis.

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