How to rank YouTube videos fast
YouTube SEO is the method of Optimize Your Video, playlists, and channel to rank high in YouTube’s organic exploration results for a given search query. Rather than trying to dip into every traffic source in YouTube analytics, we’ll be focusing on ranking videos in YouTube search and sprinkle a few tips to “double dip” your video rankings in Google search.
7 Ways to Optimize Your Video for Search
#1: Choose the Right Video Hosting Platform
When choosing your video hosting platform, you’ll need to consider the reasons why you want your videos to rank. If you’re less concerned about getting traffic to your website, and more focused on general brand awareness, YouTube and Vimeo may be options to explore. The thing with platforms of this nature if that once Optimize Your Video, most of the traffic goes to them rather than your own website. This can lead your would-be site visitors to get lost in a sea of competing traffic (like the suggested videos that appear after yours on YouTube).
#2: Insert a Video Transcript
As you’re scrolling through your Facebook feed, you likely see several videos with captions alongside the video so you are able view it without disturbing your housemates. The text that pairs with your video is known as a video transcript.
#3: Make Sure Your Thumbnail Image Is Engaging
The video thumbnail is what the user will see when your video is indexed, therefore it plays an important role in whether people click. You want to think of your thumbnail image like to how you think of cover of a book or the homepage to your website. It needs to be compelling, relevant, and all around beautiful!
#4: Optimize with keywords
Keyword exploration may also include in YouTube SEO and it may help you learn the most relevant content for your target audience. Is there a specific keyword, or phrase that could lead to better results? What’s the best way to Optimize Your Video?
#5: Make Your Best Video a Priority
While it’s your choice to add as many videos per page as you please, it could effect SEO rank. Google typically lists one video per link, making it important to put your best foot forward. As crawler bots seek out video content, they’re typically programmed to stop after the first find. This means any other video you’ve embedded could be overlooked. When deciding on the video to place first consider the following:
#6: Pay Attention to the Title and Description of Your Video
Just like they do for a blog post, the title and meta description play a factor into ranking videos. Spend time crafting an engaging video title and description. Do keyword research to ensure you’re targeting keywords that people are actually searching for.
#7: Be Trendy
The good way to be trendy without coping the competition is to deliver a new angle on a popular topic. This will make your videos an actual player in the search engines. Audiences will be intrigued by your video because of the trendy topic and the interesting spin, and you will subtract your competition by presenting originality.
Moreover, search engines are always changing. Learn from the specialists, but don’t be scared to experiment with different SEO strategies and see what the results bring to your business.