Facebook Video Advertising
You’re aware that you’ll need to run Facebook advertising, and you’re aware that video is the way to go. In this article we will talk about how to use Facebook video advertising and how to grow your business or brand using Facebook video advertising.
Did you know that
500 million Facebook users view 100 million hours of video content every day.
Every day, over 4 billion individuals use Facebook to watch videos.
Video advertising is seen by 47 percent of customers on Facebook.
That’s a huge potential audience, and that’s only counting people who watch entire videos rather than advertisements.
Let’s look at how Facebook video advertising can help you grow your business.
The ad formats and locations obtainable to you on Facebook are guided by your goals.
Let’s take a quick look at why not all formats support video. Later, we’ll go over the various formats and placements for each objective.
You can use Facebook video advertising to achieve any of the following goals:
Brand awareness
Reach
Traffic
Engagement
App installs
Video views
Lead generation
Messages
Conversions
Catalog sales
Store traffic
We’ll go through each goal in detail, as well as the differences between them. Let’s begin with brand awareness.
Brand Awareness
If you want your commercials to be seen by those who are most likely to remember them, the brand awareness aim is the best choice. This is figured out using Ad Recall Lift, which negotiates how many people Facebook considers would remember your ad if asked two days later.
Reach
If you choose the Reach target, Facebook will display your ad to as numerous people as potential. You’ll use impressions or views to gauge this.
Traffic
Facebook will look for folks who are most likely to visit your website (or any other web page to which you’re sending them) with this goal in mind. These are the people who are most likely to click to go somewhere other than Facebook. The cost per click, the number of clicks, or anything similar will be used to evaluate the results.
The wonderful thing with Facebook goals is that they are quite self-explanatory. Even if you have no idea what you’re doing, Facebook has made it simple to get started.
Simply choose one of the previously described objectives, and you’ll be able to include video into each of them.
On Facebook, where do ads appear
You have four major positioning possibilities for your Facebook video advertising, depending on your chosen purpose. The following are the positions:
Facebook
Instagram
Messenger
Audiences’ Network
Again, where and how your ad displays on each network will vary depending on your chosen target. You may also use the following tools to tailor where your Facebook video advertising appear and don’t display:
Opt-out of placements
Filter for inventory selection
Exclusions from certain topics
Content type exclusions
Lists of Blocks
Facebook Video Ads Best Practices
Double-check that you’re following the recommended best practices for a successful video ad before you start airing it.
Here are some video advertising concepts we came up with:
1.Create videos that are suited for silent viewing
According to Facebook, 85 percent of videos on its platform are viewed without sound. If your video doesn’t make sense without sound, you’ll lose viewers, and they won’t return.
What changes can you make to your videos to make them more suited for silent viewing?
Add Your Own Captions
Your captions must be stored in a.srt file, which the majority of video editors can read.
2. Optimize your Facebook video ads for mobile devices
Keep in consideration the mobile user’s viewing experience when it comes to Facebook ad optimization. The screen is small, and the only way to hear anything is through headphones. They could be debating which movie to watch on their couch at home, or they could be late for a job interview owing to getting lost in a new city.
Videos should be under 15 seconds long. This increases the chances that the viewer will watch the entire video, making it suitable for Instagram Stories and Facebook in-stream placements.
Capture the attention of the audience within the first three seconds.
Utilize vertical video.
Demonstrate your goods or brand as soon as possible.
Allow viewers to watch in silence.
3. Emphasize your company or product in the opening 15 seconds
Actually, a longer ad should not go longer than 15 seconds, and a 15-second ad should last 3 seconds. The idea is to pique the viewer’s interest right away and entice them to click or scroll down to watch more.
You don’t have to give a full introduction, of course. It could be as simple as putting your logo on the screen (prominently if you can). This is especially true if your target market is cold or warm-toned. You’ll want to make sure that your business’s identification is distinct.
4. Keep each video focused on a single topic
It’s tempting to try to get the most bang for your buck by promoting a number of different products or services through your Facebook video ads. However, keep in mind that you sole have a limited amount of time. You must quickly capture people’s attention and pique their curiosity.
Conclusion
One of the most efficient ways to reach your target audience and achieve the conversions you want is to use Facebook video advertising. Video is preferred by users, and most social media platforms encourage it. Instagram has gone so far as to say that it is no longer a photo-sharing app.
You’ll need us if you want to have a better understanding of Facebook video ads and get some campaign ideas for your next campaign. Indidigital is a major social media marketing agency in India that can assist you in achieving rapid growth for your business with effective and growth hacking marketing techniques.
You can contact us on social media handles:- Facebook, Instagram, YouTube, Twitter etc.
