Here is a brief step-by-step guide on how to add link to Instagram story
An Instagram survey found that 50% of users visited a website to make a buy after seeing a product or service in a story. You may enhance conversions and sales by learning how to add link to Instagram story, which will increase traffic to your website.
What Are Instagram Stories Link Stickers?
Instagram just introduced clickable link stickers in favor of the previous “swipe-up” link character for stories. Previously, only accounts with more than 10,000 Instagram followers could use the swipe-up feature. But you can now post a link to your Instagram story on any account, no matter how big! To use the sticker character, you aren’t required to be an influencer or have a verified account.
Similar to other Instagram Stories stickers, link stickers show up on your screen but with a link icon that can be clicked.
They are easy to change based on the information and branding you want. They are movable and can be rotated and resized. You can even alter their color. The
main page of the URL you linked to is displayed when the Instagram audience clicks on a link sticker.
How to add link to Instagram story
It takes little time and effort to add link to Instagram story. The steps are listed below.
1. On your phone, open the Instagram app, and then tap the plus in the top-right corner. To add new content, choose Story from the menu after which you can upload a picture or a video.
2. Pick the link sticker from the available selections after selecting the sticker icon from the sticker tray.
3. Add your URL to the link area, then select “done.”
4. To fit your brand’s aesthetic, change the link’s color and size.
Ways to use Instagram Link Stickers
You can utilize this new tool to promote various types of content now that you know how to add link to Instagram story.
1. Promote blog posts
Sharing links to articles was difficult before Instagram added link stickers, especially if you didn’t have access to swipe-up links. However, it’s a lot simpler now to encourage your followers to visit your blog directly.
2. Direct people to specific products
Make it simple for your followers to buy the goods you feature in your Instagram Stories. Include a link sticker that directs viewers to the product page on your website whenever you post a video or image of something you sell.
3. Encourage people to book your services
Use Instagram Stories to post pictures or videos of your service in use, respond to inquiries about the service, or showcase satisfied clients. Add a link sticker next to take visitors to your booking page.
4. Share event sign-up pages
Add a link sticker to your Instagram Stories so your followers will know exactly where to sign up, whether you’re using your website to advertise an event or an external tool, like Facebook Events or Google Events, to monitor RSVPs.
Link stickers for Instagram Stories are a useful tool for small businesses
Every single day, 500 million people use Instagram Stories. That is a large number of prospective viewers for your Instagram Business account. Including useful links in your Instagram Stories is a very efficient way to increase website traffic. Instagram stories link stickers give visitors an easy way to learn more about what you have to offer, whether you’re selling goods, providing services, or promoting content.