C level marketing plans is not just about acquiring new customers but about helping with developing business with existing customers. In terms of improving stickiness with an existing customer; building a connection with the senior executive decision makers means forming stronger links regarding longer term business benefits. Attempting to engage the C-suite of a B2B organization through Digital Marketing Strategy can often feel like sending fan mail to a Rockstar.
The truth is, there’s a good chance your digital marketing strategy for B2B brands doesn’t make sense to the C-suite. In other words, you’re not creating an experience that resonates with this very different type of audience. But with a little course-correcting, you can help your messages reach their target.
How to Digital Marketing Strategy Makes Sense to C-Level Executives
Another reason it’s so challenging to develop a Digital Marketing Strategy to engage members of the C-suite is they’re unlike any other audience. To earn and hold their attention, you have to take an entirely different approach than you might when targeting other decision-makers. Here are three things you should do to improve the experience B2B digital marketing strategy India provides your C-level audience:
Rethink your channel and platform mix
While the efforts you use to reach other audiences may not work for engaging senior executives, the reverse is also true. As when building any marketing to the c-suite for B2B audiences, it’s crucial you take time to research your ideal prospects and determine where their top executives spend their time, rather than relying on assumptions. However, you will want to continuously monitor results. LinkedIn ads have been known to be expensive, while Facebook ads may provide a better bang for your buck.
Don’t ignore the gatekeepers
From executive assistants to director-level strategists, most c level marketing plans surround themselves with reliable gatekeepers — people who can manage the flow of information to them and cover lower-level decision-making. While someone from the C-suite may sign off on a new product or service, it’s often their “inner circle” who assesses each solution and determines which options to present to them.
Successfully reaching the Digital Marketing Strategy C-Suite usually requires you to develop a strategy to win over the gatekeepers, too. If you’re skipping this step and shooting straight for top execs, you’ll probably only get silence in return. Instead, find out who their gatekeepers are and show how your offering will make their lives easier, as well.
Capturing the time and attention of the marketing to the c-suite is no easy feat, but managing to earn their trust, respect and confidence will solidify your brand’s place as the top solution. By avoiding the above mistakes and implementing these best practices, you can create a B2B digital marketing strategy India that captivates this hard-to-reach audience.
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